What does someone mean when they talk about growing their business? At first, it might seem obvious. Growth means increasing top-line revenue, doesn’t it? Going from $1 million to $3 million. $3 million to $5 million, and so on. That’s what everybody always talks about when describing their company.
This is test description for the brochure category.
Many salespeople don’t like the idea of scripting or sales scripts. But let’s dig a little deeper. If you think about it, most of what we now profess to know was something we learned in school, reading or on the job. While we may have original thoughts or make new connections, the vast majority of what we know and therefore say about the world are basically scripts that we have learned along the way.