Creating a Marketing
& Sales Culture
At BDA we have created marketing strategies for scores of restorers that have allowed them to break through the clutter, communicate a powerful value proposition and drive the growth of their business. In fact, BDA clients have generated well over $100 million in new business so they are not at the mercy of TPAs, weather or good luck.
Together, we will install our proprietary sales and marketing programs and will be relentlessly focused on building and developing your outside sales/business development team and creating referral relationships with agents, plumbers, Property and Facility Managers, adjusters and more.
We will implement best practices in terms of sales process, sales programs, hiring, onboarding and training, sales management, accountability, sales leadership and much more.
Your key production players (intake, mitigation and estimators / Project Managers) will learn ways to increase close rates at every step in the process. This can dramatically increase revenues and net profits and increase the effectiveness of your marketing budget without spending a cent more on advertising!
And everyone in your company will understand that they are part of the sales department. As Philip Kotler said, “The sales department isn’t the whole company, but the whole company better be the sales department.”
Plus, your entire team will function as powerful brand ambassadors helping to increase your brand presence and reputation in the marketplace.